Huazhu Group | Rebranding of Medium and High-end Hotel
BACKGROUND
The hotel brands of HUAZHU cover multiple markets, aiming at becoming a world-class great enterprise. They seek truth with sincere hope, explore extreme kind and beauty to create wonderful life.
MISSION
Garlic Design undertake the second stage of brand rebuilding for HUAZHU, including：
Blossom House / Mercure Hotel / Grand Madison Hotel / Manxin Hotel / Orange Hotel / Crystal Orange Hotel
The brand mission is to unify the overall image of group brands and update visual images of each middle and high-grade hotels. Meanwhile, single brand logo graphic, application scenarios and signage design are systematically taken into consideration to keep with brand concept, attract different customers and hold bigger market share.
