Hotwind | Little Red Riding Hood Joint Series Planning
Hotwind is a fashion brand which pay more attention to personal style, quality, lifestyle. 2020 winter, as a domestic well-known fashion retail chain brand, the brand hopes to break through themselves with a unique image and show interesting brand images to the public. 2021, the series of Little Red Riding Hood was born.
With Thomas – a famous French illustrator, hotwind – a fashion brand and RKOne – a fusion furniture brand, Garlic has started a new co branded IP theme planning, hoping to break through the established image of the whole brand. Through the power of illustrators’ painting, the integration of fashion products, the promotion of art exhibition, and the extension of theme culture, Garlic has brought more interesting and unique brand impression for hotwind.