Hotwind (born from 1996 in Shanghai——the fashion capital) has now developed to a domestic well-known fashion retail chain brand. Hotwind has a complete system of design, selection and marketing, suppling variety of commodity, such as shoes, clothes, bags, accessories and daily use goods. She is not only a retail brand, but also a fashionable brand caring about customers requirements.
Enrich brand value, build a clearer brand visual communication system.
The windmill is a guidance landmark, a welcoming spot on the horizon. Hotwind is this far humble mill on the horizon. It’s a welcoming sign in a landscape. Through brand update design, Garlic Design explore deeper requirements of customers, search for deeper brand concept, and reflect the brand mind identity on whole visual communication to build closer connection with target customers.