Each hotel brand of IHG has its own different positioning, the facilities and services provided for guests are also unique. Holiday Inn, comfortable gathering place for friends, families and colleagues with reasonable price. Holiday Inn Express obedience to the simple, intelligent business philosophy, seeking simple and warm place for travelers, becoming one of their choices for rest, relaxation and work.
As one of IHG’s signage design consultants, Garlic Design provide design suggestions of signage design and technology plan for many hotels of IHG, also plan the signage design guideline of Holiday Inn Express in Greater China region.
Through the signage design and technology plan, Garlic Design comprehensively consider about brand positioning, brand visual system, interior space, lighting design and production cost, combine multifaceted settings of text, image, color, material, technology, light source and installation mode.
Starting from early stage of creative development and structural model making, to the testing and cost accounting of different processes and materials during the concept design stage, and finally planning the signage design guideline. This whole program aims at organizing brand impression for customers, integrating signage standard in Greater China region, producing signage with good quality and adding value for brand image.