Date :2010

Mission :

Simple, generous, Group logo

简约、大度、集团标志。

Brand Idea:

The logo for HUAZHU looks at the same time like an outward expansion and inward intersection. The logo gives us a strong visual impact. It means when people meet in HUAZHU, the the spirit of cooperation is enhanced. This pushes the brand to constantly improve and commit to   building a company with greater equality, solidarity, mutual help and prosperity.

华住的标志在视觉上,同时表达向外扩张和向内交汇,不同的汇聚产生强大的凝聚力,并呈现蓬勃发展意象,寓意着我们在华住相遇相知并凝聚彼此,这种力量鼓舞品牌去实现成为世界级酒店集团的伟大愿景,也寓意华住人紧密团结在一起,共同成就美好生活。