Huazhu Group | Rebranding of Medium and Economic Hotel
The hotel brands of HUAZHU cover multiple markets, aiming at becoming a world-class great enterprise. They seek truth with sincere hope, explore extreme kind and beauty to create wonderful life.
The logo for HUAZHU looks at the same time like an outward expansion and inward intersection. The logo gives us a strong visual impact. It means when people meet in HUAZHU, the the spirit of cooperation is enhanced. This pushes the brand to constantly improve and commit to building a company with greater equality, solidarity, mutual help and prosperity.
In addition, Garlic Design also undertake the first stage of brand rebuilding for HUAZHU, including：
Joya Hotel / Ji Hotel / Seven / Starway Hotel / Hanting Hotel / Hi Inn.
How to create different brand visual images for different customers’ requirements，and how to find out a unified group visual language are also main tasks among the brand mission.