Born in 2008, HI INN, a budget hotel brand of Huazhu group, has now developed to more than 400 hotels throughout the country.
Obedience to the core concept of “simple, convenient and relaxed”, HI INN provides valuable accommodation products and experience for customers with affordable price, self-service and friendly communication.
GD has created a popular and friendly brand visual system for HI INN in 2013, and it has been used to this day.
After years of market accumulation and changes, HI INN is now looking for a brand logo upgrade based on the original highly-recognized visual system, aiming at a more recognizable brand image and personality to be more adaptable to the current market trend and the times.
Taking into account the consumers’ trust in the original brand image, this trademark upgrade is based on the original one, highlighting core visual elements: the water drop “converging into sea”, the smile “expressing friendship”. At the same time, we improve the sense of simplicity and clarity, leave out the English words in the drop and continue the brand impression of main color green. Let more bright colors show the convenience; let more round lines show friendship and ease; let more unique radian show bright smile.