To build the world’s highest level of boutique hotel and create a dual hotel System wuth different attributes.



Brand Idea

Begonia is the provincial flower of Hainan and also known as “flower fairy”. Based on these traits, the design team combined the setting of the Luxury Collection, remade the spirit of begonia, and produced the first Luxury Collection hotel in China :
The royal begonia. which fuses both Eastern and Western tastes.

As part of the duel system hotels, the Royal Begonia and the,  Sheraton Hotel share many facilities. We selected the concept of “opposites is also Fusion” and skillfully produced  styles for the two hotels that are both unified and unique.