Date : 2011
Mission :
To build the world’s highest level of boutique hotel and create a dual hotel System wuth different attributes.

打造世界最高等级精品酒店品牌形象及融合创建属性不同的双酒店品牌系统。

Brand Idea:

Begonia is the provincial flower of Hainan and also known as “flower fairy”. Based on these traits, the design team combined the setting of the Luxury Collection, remade the spirit of begonia, and produced the first Luxury Collection hotel in China :
The royal begonia. which fuses both Eastern and Western tastes.

As part of the duel system hotels, the Royal Begonia and the,  Sheraton Hotel share many facilities. We selected the concept of “opposites is also Fusion” and skillfully produced  styles for the two hotels that are both unified and unique.

海南省花为海棠。海棠花花姿潇洒,花开似锦,素有“花中神仙”、“花贵妃”、“花尊贵”之称,设计团队在这基础下,将海棠花的精神重新演绎并结合喜达屋集团对豪华精选酒店品牌的设定产生中国首座融合中西品味的三亚御海棠豪华精选酒店。做为双酒店之一的另个品牌”喜来登酒店”,由于和豪华精选酒店共用设施众多,在设计策略上使用了”对立即融合”的方法,巧妙产生两个酒店既维持各自风格又能统一风格。