“Pin de la brume” is located in Hangzhou, one of the most famous scenic spot in China. How to stand out from the primary zone of hotel industry and how to be compatible with regional characteristics were our main assignments.
Brand Idea :
The noise has been far away,
left the deep silence only.
The Mind becomes so pure，
just like a piece of paper.
With a piece of dust fall ，change the senses as a pen, draw a leisurely scenery in mind .
Pin de la brume, set the ink as title, and find back the spirit of Chinese aesthetics which is transparent, ethereal and flowing from the traditional culture.