Date : 2009


Mission :
Match the planning of a shopping mall and create a signage system that possess originality and functionality, and make the consumers experience a strong brand image.
配合商场规划建构有原创性及功能性的指示系统,并能让消费者产生品牌印象。

Signage Idea

The design team used the changes in color to establish customer’s feeling of the floor height, from the bottom to the top, the cold and dark color change to warm and bright slowly, combined with the color index of escalator area, and the hanging “L” type guide signs, the overall dynamic flow line index was built. 

设计团队利用色彩的冷暖建立消费者对楼层的高度感﹐冷暗色系在底层慢慢上升到高层的暖明色系﹐搭配手扶电梯的小区域楼色彩索引﹐并配合“L”型的悬吊指引标示牌﹐建构商场整体动态流线索引。