Wisdom, humanity, Delicate and fusion of Chinese and western cultures



Brand Idea

For JOYA HOTEL, we chose to work on a Chinese iconic shape: the national flower, the peony. To the floral pattern we combined a touch of western renaissance geometry style from architecture of the 16th century, then produced this unique brand logo of “East meets West”.

禧玥酒店/ JOYA HOTEL,图形发想来源为中国国花“牡丹”,结合西方16世纪文艺复兴几何风格产生出禧玥酒店独有的“聚散有致、中西合璧”品牌标志。