Date :2010

Mission :

In the independent brand shoes series, how to create a strong sub-brand with affinity and distinct personality .

在独立女鞋品牌系列中,如何创造一个亲合性强并个性鲜明的子品牌。

Brand Idea:

DuLala is like a best friend always at your side,
a friend who knows when to relax and when to be formal,
when to be sexy and when to be be generous.

DuLala is always at your side and cheers for you!
GO! LALA GO! Toward the dream place.

杜拉拉就像是一个好姐妹,
永远站在你这边
杜拉拉知道:何时放松、何时正式、何时性感、何时大方,

杜拉拉,永远站在妳这边,为你加油!
GO! LALA GO!走向梦想的地方。